Using LeadStreet to Market Your Listings

LeadStreet automatically pulls your listing information and photos from MLS but did you that there are other things you can do in LeadStreet to further promote your listings? If not, don’t worry! We’re here to show you the way. This article will show you how to:

1. Schedule open houses.
2. Upgrade the photos and description of your listing and add virtual tours.

Scheduling Open Houses

1. Login to remax.net and access LeadStreet. Once you are in LeadStreet, mouse over “Listings” at the top of the page and click “New Open House”.
2. Start filling out the info about your tour.
   • 2a – Click the pen and paper icon next to the Listing: field.
   • 2b – Once the Listings window pops-up, click the Search button to get a list of all your properties. Find your listing, click it, and then click Select.
3. After that, it is pretty simple. Use the calendar icon to schedule to start and end date/time for your open house and enter the details/description below.
4. Click Save & Close in the upper right corner.

Enhancing Your Listing

LeadStreet automatically pulls your listing, photos and virtual tour link from CMLS’ TEMPO system automatically but it also allows you to manually add more (and larger photos), a longer listing description, and even add a branded virtual tour. Here’s how:

1. Mouse over the “Listings” menu and select “Search Listings”
2. Click the “Search” button to fill the grid at the bottom of the screen.
3. Click the paper icon on the row of the listing you want to edit.
4. The detail page for your property will display next. There is only one change you need to make on the first tab (called General) but it is IMPORTANT. Change the MLS Sync Method to “Update Only Price and Status”.

   This is all the way at the bottom and easy to miss but if you *do* miss it all of your changes will be over written the next day!
   

5. Next, click “Save and Continue” and then click the “Brochure” tab.
6. The brochure section is where you do all the dirty work. First update the listing description and get rid of all those cryptic abbreviations that only Realtors understand.
   
7. Add the link to your virtual tour. It can be branded as per RE/MAX International’s guidelines.
8. Click the trash icons next to each photo to delete them.
9. Click “Upload File” and upload as many photos as you want (I’ve done as many as 20 for a listing). You can even have captions for each photo.
10. Click “Save & Close” at the top.
11. You’re done!

This entry was posted on May 5, 2010 at 5:07 pm and is filed under LeadStreet Information. You can follow any responses to this entry through the RSS 2.0 feed.