Lead Routing and Acceptance
The new LeadStreet system has caused some confusion with regards to how leads are created and assigned to the individual agent. This article’s goal is to provide an overview of the lead routing system and provide possible answers to some frequently asked questions.
Leads are generated four ways: remax.com, charlotteproperty.com, yourAgentSite.remax.com, or manual entry. For the sake of discussion, assume all leads imported from RIMS were manually entered and treat them as such.
It is important to note that visitors are not forced to register from remax.com to look at listing detail info like before. This means that you will get fewer leads but you should try to contact them immediately because they are registering because they want to speak with an agent.
Remax.com Lead Routing
When a visitor enters search criteria at Remax.com, the system looks to see what city the property is located. It then pulls a list of RE/MAX offices that are either located in that city or who have put that city as one of their areas of specialty. Each office has a chance of getting the lead proportional to the size of the office. This means that an office with 200 agents has twice the likely-hood of getting a lead as an office with 100 agents.
Listing inquiries on RE/MAX properties always go directly to the listings agent and do not need to be accepted…regardless of which office the visitor originally landed on.
CharlotteProperty.com Lead Routing
Once the lead is assigned to the office, it behaves the same way as a lead directly generated by CharlotteProperty.com. The lead is randomly fired to one of our agents and the system treats each agent like they are a member of every office at RE/MAX Executive. The down-side is that Rock Hill, SC agents could get a lead from Concord, NC. The upside is that every office gets a share of the leads that CharlotteProperty.com is generating.
So a lead is randomly offered to one agent for 2 business hours. After the time expires, the process repeats twice more…each time offering the lead to a random agent. If the three agents that were consecutively offered the lead all fail to accept it, the lead becomes a Last Chance Lead Offer and it is blasted to every agent in the company on a first come, first served basis. If it says Last Chance, you’ll have to be the fastest to get the lead. Most missed lead complaints are due to agents missing the subject line of the email: LeadStreet Pending Lead – Last Chance Offer.
If a visitor comes to your individual agent site and they have never registered on another LeadStreet website before, the lead is yours. There is no acceptance procedure and the lead is never pending. This is completely different from the old system and is causing some confusion. Agents are getting notification for this type of lead, logging in to accept it, and finding the lead already in the “Priority Leads” (which means accepted recently). You do not need to reply and send an email to accept this lead. In fact, when a lead notification comes in from a contact already assigned to you, if you reply to it ,ou are replying directly to the client
Manual Entry
If you have a contact database and you import those records ~or~ if you manually enter a contact into LeadStreet it is your lead no matter where the visitor goes in the LeadStreet system. This can cause tons of confusion! One way you can get confused if an existing client that registered with you while looking for real estate in Charlotte decides to look elsewhere. Even if the lead looks at property in Denver, CO, you will still be their agent. Another way this can cause confusion is if you send someone to your site but their email address is already on record with another agent. In this case, you need to contact the other agent and ask that they delete the record or transfer the client to you.