Tech Bits – Vol. 2 – Give Us This Day Our Daily Lead
I was thinking about titling this post .”..Our Daily Beard” but I had to shave it off. Buddy Bankston said I was a hooded sweatshirt away from looking like the Unabomber, I was collecting too much pollen and I’m pretty sure everyone got at least one lead by now.
Post a comment to this blog if you do not have a lead!
Hopefully by now everyone is aware of the issues we are having with LeadStreet. We’ve seen a dramatic slowdown in the amount of leads provided by remax.com. Based on your feedback the reason for the slowdown two-fold: registration isn’t forced on the visitor soon enough and the system itself is slow and cumbersome to use.
With our MLS region’s “one IDX feed per company” rule, we have no choice but to keep our company’s feed with remax.com and eNeighborhoods. Our one feint in this debacle is the strong search presence charlotteproperty.com has achieved. We are getting close to 400 visitors a day with over half of those coming off the search engines.
Furthermore, we force registration on visitors that go to our company site. They can view our listings freely but must register to see anything else. The results have been amazing. We are back up to RIMS-level leads and generating about 150 a week. The downside is that you may start seeing more fake registration info. We made this change about two weeks ago.
In stark contrast is the number of leads provided by remax.com. in March, remax.com generated 186 leads (less than 1 per agent). I’ve been in contact with other area RE/MAX franchises and they all reported similar results (about .7 leads per agent per month). During that same time, CharlotteProperty.com generated 381 leads. I expect that number to grow for CP.com because of the registration change we recently made.
So far for April (through the 10th) we’ve created 201 leads and remax.com has created 72.
We are also looking at other options. We will not leave LeadStreet but we want another system in place to make up for its inadequacies. We have narrowed our selection to a few vendors and look for an announcement on this in the near future.
Again, feel free to post any questions in the comments.